Meta Users will be able to access the service by logging on to its website from their laptops, according to Facebook and Instagram’s parent firm.
Meta Platforms announced on Tuesday the introduction of the web version of Threads, its new text-first social media platform, in an effort to retain professional users and gain a competitive advantage over rival X, formerly Twitter.
Threads users will be able to use the microblogging platform by logging in to its website from their desktops, according to the owner of Facebook and Instagram.
Meta CEO Mark Zuckerberg stated in a Threads post that the web version would be available “over the next few days.”
The much-anticipated release might help Threads gain traction among power users such as businesses, company accounts, advertisers, and journalists, who can now benefit from the platform by utilizing it on a larger screen.
Threads, which had 100 million sign-ups within five days of its July 5 launch, suffered a drop in popularity as users returned to the more familiar platform X following the first rush.
According to a report published on August 10 by analytics company Similarweb, daily active users on the Android version of the Threads app fell from 49.3 million to 10.3 million in just over a month.
Ratnavali