Margot Robbie & Ryan Gosling,Barbie had a good weekday thanks to an additional 5 crores. This is in accordance with expectations, as the picture began exceeding expectations once the 30 crore barrier was reached, and whatever followed beyond that was a bonus. As a result, even with Oppenheimer on one side and Rocky Aur Rani Kii Prem Kahaani on the other, it managed to average more than 1 crore per day during the weekdays, which was plenty.
Based on the Barbie fashion dolls by Mattel, it is the first live-action Barbie film after numerous computer-animated direct-to-video and streaming television films. The film follows Barbie (Margot Robbie) and Ken (Ryan Gosling) on a journey of self-discovery following an existential crisis.
Is this a kid’s movie? No. And not because it’s political (really, I’m not sure I saw the same film some of these folks are talking about!) or because it’s suggestive. It’s not a kid movie because it’s overall themes and message will go over a young child’s head and there isn’t enough just-kid-fun stuff to engage them. And that’s okay, because this film wasn’t created to be a kids movie.
Barbie has a comfortable showing in the third week as well, which was never going to be a problem given that there is no new major release from Hollywood or Bollywood. More than the screens and programming that have been made available to it, it is about how large of an audience is still out there waiting to catch Barbie. One would think that it would have tired its target demographic, but that was also the case after the first week, and yet the picture continued to play.
It would be great for Barbie if it could earn 4-5 crores more in the third weekend. With a current valuation of 40 crores, it would require this type of sum to arrive if it is to reach a lifetime valuation of 48-50 crores.
Keep an eye out for more Barbie news!